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10 Essential Components of Effective E-mail Marketing Copywriting
The modern consumer or businessperson receives dozens upon dozens of e-mails every day, many of which end up in their “trash” folder. However, when done properly, e-mail marketing is a terrific way...
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6 E-mail Marketing Mistakes You Might be Making
A few months ago, a new study was released that gained no small amount of traction within the online marketing community. The study essentially alleged that e-mail marketing generates better results...
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Ramp Up Your E-mail Marketing for the Holiday Season
Business owners, have you ever found yourself thinking: I should really send out a marketing e-mail to all the people on my e-mail list—but is now the best time? When it comes to e-mail marketing,...
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Three Ways to Keep Your Marketing E-mails Short
Let’s start this one with a hypothetical. Imagine it’s a Tuesday morning, around 11:45. You’re in your office, just preparing to head to the car to go meet a client for lunch. As you walk out the door...
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What Every Business Owner Should Know About E-mail Marketing
E-mail marketing has long occupied a strange place in the content marketing landscape. It is perpetually underrated, perhaps because it’s not as flashy or simply not as new as Facebook marketing,...
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When E-mail Marketing Goes Awry
What’s the most valuable marketing asset you have at your small business? Your e-mail marketing list is, at the very least, high on the list. With your e-mail marketing list you have a database of...
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4 Things That Will Guarantee your Emails Don’t Get Opened
Email marketing can pay off big time—but only if you do it right. And obviously, if you’re spending a lot of money on emails but not getting any of them opened by your target audience—if those emails...
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This is How to Write a Compelling Email Subject Line—and Boost Your Open Rates
Report after report and study after study suggests that email is the most effective digital marketing tool. So if you’re not seeing much of a benefit from your email marketing program, you’ve gotta...
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Make Your Email Marketing a Summer Success
Here’s a phenomenon you may have noticed: During the grueling hot months of summer, you’re much more likely to get out-of-office auto-responders from the people you try to reach by e-mail. It’s not...
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How to Keep Your Emails Out of the Spam Folder
Email marketing is potentially quite rewarding, an effective way to stay in contact with clients and with leads. As with anything, though, it takes some strategy and foresight if you want to steer...
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3 Reasons Your Email Marketing Doesn’t Work
Email is an incredible and still-undervalued marketing tool—one that allows you to reach out to both past and potential clients directly with a personalized message and a tailored value proposition....
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Beyond Coupons: 8 Ways to Make Your Marketing Emails More Valuable
If you’re looking to send marketing emails that actually get read, there’s really nothing tricky about it; it’s simply a matter of providing your readers with a reason to open your message and see...
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5 Ways to Turn Email Subscribers into Customers
There’s much you can accomplish through email marketing—driving traffic to your website, creating engagement with your blog posts, and simply building brand awareness. But of course, the ultimate goal...
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Email Marketing After COVID-19
Across the country, there’s a palpable sense of optimism: Following a long COVID winter, things are finally starting to go back to normal. People are getting vaccinated, government restrictions are...
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6 Ways to Improve Your Email Marketing
Email may not be new and it may not be flashy, but for many marketers, it remains an absolute essential. There’s just no better way to establish direct contact with a customer or client than to send...
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